The Role Of Culture And International Marketing - 2059 Words

â€Å"As no two cultures or two individuals are quite alike, the cultural differences and potential incompatibilities that the interactants bring to a specific encounter can add complexity to the counseling experience.†.which is said by Carmella H. Woll(1996). As is widely known that the culture play a very important role in people’s lives, such as that the way of thinking and doing are all related to the culture. According to what Hofstede found that the different culture and social background will make people’s behavior and thinking mode be different. It is illustrated that the marketing is a societal process,which means that the individuals and groups in different countries gain the things what they need and want through the methods of freely exchanging products and services of value with each other (Ringold and Weitz, 2007).As a result, a company that want to enter in a foreign market must be emphasis on the native culture. This essay will discuss what role c ulture plays in the international market. 2.Definition of Culture and international marketing It is noted by Hans Kjetil Lysgard(2012) that the definition of culture are highly contested in the public debate. It is known that culture is a wide concept. Some cultures are formed though a long time, such as some ancient civilization. Different life experience came down generation after generation. This is one of the methods how the cultures formed. Different religions are also have its own culture. It is known that a cultureShow MoreRelatedEssay on Model questions for Global Marketing1523 Words   |  7 Pagesquestions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. 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Therefore, it discusses the following: †¢ Key issues in cross-cultural marketing communication which shows identifying the cultural factors to support marketing communication in the proposed markets and pre-requisites for cross-cultural communication. †¢ Culture-related barriers to marketing and how to approach this issue in order to achieve success in international markets. †¢ Effects of culture on international marketing communication and the needRead MoreThe Roles of Culture, Subculture, and Social Class in Consumer Behavior1215 Words   |  5 PagesPrinciples of Marketing The Roles of Culture, Subculture and Social Class in Consumer Behavior Introduction The depth and variety of global expansion strategies today is accelerating rapidly as companies historically who have been highly effective in marketing, selling and service look to new nations to continue growing sales and profits. 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